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Survey concludes Wi-Fi preferred over other comforts

Free Wi-Fi satisfies customers more than other waiting room amenities such as magazines, refreshments and community bulletin boards according to a recent national survey by Bredin Research and sponsored by Comcast Business.

The Small Business Wi-Fi Survey among “Main Street” companies such as doctors’ offices, restaurants and coffee shops during December of 2013.

In addition to promoting a more welcoming atmosphere, conclusions of the survey included:

• Businesses with Wi-Fi believe that it not only draws customers (55 percent), but creates return business (65 percent).
• Business offering Wi-Fi believe it creates more sales per customer visit.
• Businesses lacking Wi-Fi see the advantages of offering the service, including staying competitive and public awareness of their brand. Sixty-one percent of these “non-users” intend to provide the service in the near future or are considering doing so.
• Ninety-three percent of businesses with Wi-Fi believe that it increases productivity, saying their employees use it for business purposes including accessing resources (49 percent), recording inventory (36 percent) and in meetings with customers and business partners.

Comcast Business WiFi service is available nationwide, providing businesses an internal Wi-Fi network for employees and a public Xfinity WiFi hotspot for customers.