Free Wi-Fi satisfies customers more than other waiting room amenities such as magazines, refreshments and community bulletin boards according to a recent national survey by Bredin Research and sponsored by Comcast Business.
The Small Business Wi-Fi Survey among “Main Street” companies such as doctors’ offices, restaurants and coffee shops during December of 2013.
In addition to promoting a more welcoming atmosphere, conclusions of the survey included:
• Businesses with Wi-Fi believe that it not only draws customers (55 percent), but creates return business (65 percent).
• Business offering Wi-Fi believe it creates more sales per customer visit.
• Businesses lacking Wi-Fi see the advantages of offering the service, including staying competitive and public awareness of their brand. Sixty-one percent of these “non-users” intend to provide the service in the near future or are considering doing so.
• Ninety-three percent of businesses with Wi-Fi believe that it increases productivity, saying their employees use it for business purposes including accessing resources (49 percent), recording inventory (36 percent) and in meetings with customers and business partners.