Changing your logo is a big step, but one that can ultimately lead to better brand recognition and increased success for your business. Chances are you spent untold hours and meetings discussing and creating this new logo and finally arrived at the agreed upon image. Once your new logo is designed, don’t merely relegate it to some new business cards and letterhead. To boost your new look, you can support your reinvented logo with brand new signs that celebrate your update and will ultimately increase recognition for your logo and company.
Logo Reinvention and Signage
Posting a prominent and well-wrought sign in a high-traffic area can substantially increase the recognition of your logo—the featured image of your new signs. Moreover, a brand new sign for your business will also draw visual interest and support business recognition. As a company, you want people to remember who you are and what you do. Your logo should convey this, but how can you spread the word about your logo? Signs are a tried and true method to market your logo and your business. When employed in conjunction with social media sites, for instance, you can expect serious results simply by showcasing your new logo on a brand new sign.
Creating a Top Quality Signage
Ideally it helps to contact a well-known sign company who can help you with the design process like Blue Pond Signs. Using your logo, the sign company will work with you to achieve a look and style that complements your business aesthetic and appeals to the customers or clients you want to attract. Marketing your business via a sign works and can convey all the information you need to convey in a smart design that is visually appealing as it is informative. Having just come through the logo design process, you likely already have some design ideas; share them with your sign creator so that you can collaborate on this effective marketing prop that is one of the most important tools in your advertising toolbox.
While many particulars of a new sign could be construed as subjective, you should consider what marketing experts advise when it comes to new signage. For instance, a sign that is too busy may lose some effective quality. Consequently, be sure that your design and, in this case, your new logo comes across clearly. Design experts also recommend using a border as it draws the eye into the sign itself. Colorful imagery can also provide compelling appeal for your signage. Overall, of course, you want your sign to stand out as well as convey the required information—like your logo and business name. By working with a company that has experience creating effective signs, you can adapt your own sign to achieve similar effectiveness.
It’s important to showcase your reinvented logo. Your business, like every other business, relies on quality marketing to promote itself and what it does; signs can do this for your business and leave strong and lasting impressions with your clients or customers. Moreover, you’re likely to notice dramatic results for your business as soon as your new signs are posted! A new sign and a reinvented logo should feel like the beginning for a brand new and positive phase for your company—one that leads to increased success.
Sita Cole is an expert in creating exterior and interior business signage. She is a creative marketing manager and has collaborated with companies like Blue Pond Sign to learn more about designing and manufacturing business signs to help her clients create an effective signage. Visit, www.bluepondsigns.com, to learn more about making business signs.