In some corners of society beauty is power; the more beautiful you are, the more power you hold. With this type of allure, it’s no wonder women go to some pretty extreme lengths to become more stunning, even if it means endangering themselves or those around them. We only have to witness women suffering permanent leg and back damage from wearing sky-high stilettos or undergoing multiple plastic surgeries to totally reinvent themselves to see what happens when the hunt for beauty goes too far.
For some aspiring beauties, though, frizzy, out-of-control hair can be the bane of their existence. They frizz out at the slightest drop of humidity, so they avoid the outdoors, skimp on workouts, and refuse dips in the pool. If their hair becomes unmanageable despite these precautions it can takes hours to tame it again. For years the only resort was to turn to smoothing systems containing the dangerous ingredient formaldehyde.
But then concerns starting cropping up in slightly terrifying ways. In 2000 the EPA advised that acute and chronic inhalation exposure to formaldehyde in humans can result in respiratory symptoms, and eye, nose, and throat irritation. Other effects seen from exposure to high levels of formaldehyde are coughing, skin irritation, allergic contact dermatitis, wheezing, and bronchitis. FEMA trailers made with formaldehyde-catalyzed resins caused survivors of Hurricanes Katrina and Rita to experience breathing difficulties, nosebleeds, and persistent headaches. The American Lung Association reports that the International Agency for Research on Cancer, part of the World Health Organization, has designated formaldehyde as a cancer-causing agent.
Even the New York State Department of Health kicked in with a Consumer Health Alert regarding Hair Straightening Products and Formaldehyde. You can breathe in formaldehyde when the product is applied to your hair, when it is heated on your head with high temperature blow dryers and flat irons, or even when it is being used on other customers. You may continue to be exposed to formaldehyde until the product is washed out of your hair. You can also be exposed if you use at-home treatments of BKT hair straighteners.
Not only are customers in danger, but so are their stylists who perform the treatment. OSHA has found that some hair smoothing products may release formaldehyde at levels above OSHA's permissible limits during use, and may be mislabeled, all of which can pose serious health risks to salon workers. Despite all these warnings and dangers, some women are still using the dangerous version of hair straightening products which they purchase online or on eBay.
The Good News in Hair Straightening from Brocato
Fortunately amazing results are still available without causing a danger to yourself or your stylist. Celebrated New York City salon owner, Sam Brocato, spent years looking for a formaldehyde free formulation that worked just as good and lasts just as long as the more dangerous versions. The Supersilk™ System, which uses technology like no other straightening product, is now available in high-end hair salons.
Brocato discovered the Nano Silk Amino Acid Complex, a rich amino acid formula that is safer, stronger and more durable than keratin. Its key ingredient, Sericin, is the protein produced by the amazing silkworm as it emerges from the cocoon and transforms into a beautiful butterfly. The synergistic blend of silk amino acids and shine-enhancing oils is revolutionizing the process of texture management in hair design.
Clients love the luxurious treatment and indulgent felling they experience every time their stylist utilizes Supersilk™ to fight frizz, combat humidity, tame out-of-control curls, and make their hair feel smooth and sleek. The best news of all is that Supersilk™ cuts styling time by more than half. Safe for all hair styles, stylists can offer the convenience of a wash, cut and color on the very same day. Companion products to extend the Supersilk Effect at home include Brocato Supersilk Pure Indulgence Shampoo, Supersilk Pure Indulgence Conditioner, Brocato Supersilk Pure Indulgence Leave-In Treatment and Brocato Supersilk 8x Silkening Leave-In Treatment Spray.
It’s time to stop taking dangerous risks for beauty. Brocato Supersilk™ allows amazing style without paying the price of damaged hair or damaged health. And that’s a very powerful thing.