Superdry opens it's second store in the USA to a celebrity following

Heel toe-ing it around NYC is a challenge, even for the skilled of stiletto wearers. Navigating the concrete jungle in the rain is downright miserable.  But when you’re on your way to a new store opening called Superdry you know there’s a rainbow at the end of your trek, maybe even a pot of gold.

In this case the pot of gold was a marvelous mix of fashions for men and women with a side of Svedka and celebrity.

Last night Superdry USA celebrated it’s 7th US store opening at it’s new South Street Seaport location. Catering to the preppy, logo lovers, grunge-goers, creatures of comfort and graphic inspired of dressers. 

Superdry USA is the brain child of UK tailoring, and Japanese inspired graphics cut in vintage American styles. The end result-sporty outerwear, fashionable flannels, hand drawn Japanese graphics and luscious polo’s.

Selling for just under $100 and $300 for jackets and leathers, the collection is designed for all who want to be stylish, comfortable and budget friendly.   

Among the many shoppers were Whitney Port , Jessica Szohr, and Alina Puscau who took to trying on accessories, mingling with shoppers and sipping on the exclusive cocktail Svedka mixed up for the Superdry opening.

But if the celebrity tag doesn’t lure your taste buds, then take your cues from the chic LES crowd where boys roam the streets in Superdry flannels and shades.