For the past several years, visitors and residents of the Palm Beaches have been able to view some of the world's most amazing supercars during Supercar Week. Held annually along Flagler Drive in downtown West Palm Beach, the event has drawn thousands of automotive enthusiasts to the waterfront to get a better look at some of the amazing machines they see driving along the roadways of South Florida throughout the year. In 2014, the two largest and most influential automotive enthusiast organizations in Palm Beach County announced a new marketing and promotional relationship that will result in a totally unique series of events for supercar owners and automotive enthusiasts; the 2014 Supercar Week presented by Palm Beach International Raceway™ (PBIR).
This year's event will be held from Jan. 4 – 12 at various locations around the county, including private VIP and public parties in several world famous local venues. These celebrations include opening day of the Polo Season at the International Polo Club Palm Beach in Wellington, a Track Day event at Palm Beach International Raceway, Supercar at The Gardens in Palm Beach Gardens, Media Day, Supercar at The Norton Museum of Art, Supercar Auction America, an art auction of significant exotics, classics and specialty vehicles and an art exhibition, this year entitled "The History of Formula 1," and the grand finale Supercar SuperShow, held Sunday, Jan. 12 on the West Palm Beach Waterfront.
More than 50,000 people and 600 cars are expected for the 2014 Supercar Week presented by PBIR, including supercars, race cars, classics, muscle cars, high performance sports cars, electric and 'green' cars and art cars.
"We're confident that the 2014 Supercar Week presented by Palm Beach International Raceway is a win-win situation for both organizations," says Jason Rittenberry, President and CEO of IRG Sports + Entertainment™, the parent company of PBIR. "It provides us with an opportunity to directly engage with our demographic and increase enthusiast participation in the Palm Beach Driving Club. And for the owners of these magnificent cars, PBIR is the only place in South Florida where they can develop their driving skills and utilize their cars at the levels for which they were designed. And hopefully, once they've been introduced to our facility, they'll come back as fans for the racing events that take place at one of our tracks practically every week."
Celebrating its 50th Anniversary, Supercar Week presenting sponsors Palm Beach International Raceway and the Palm Beach Driving Club have planned an incredible driving experience day for professional, intermediate and beginning level drivers and their cars. Activities include a full day road course driving experience, as well as drag strip or autocross. Enthusiasts can drive their own vehicle on the track or ride as a passenger with professional drivers in specially performance enhanced race cars. Supercar Week sponsors, their vehicles and race teams will be on display and both vendor and catered food and beverages will be available.
"Our new relationship with PBIR is a big step forward for both Supercar Week and all automotive enthusiasts in South Florida," says Neil London, President and Executive Producer of Supercar Week, Inc. and Managing Director of ICTV1 Networks. "With this high-demographic event drawing national and international attention to the automotive scene in Palm Beach County and the ready availability of a world-class facility where owners can both race their own cars and attend a wide variety of professional racing events, we have the elements in place to create a major automotive 'happening.' The city has offered us space that will allow us to again double the size of the event, which will certainly happen in the next few years as more enthusiasts from around the world make this their winter automotive pilgrimage, and more automotive and lifestyle manufacturers begin to take advantage of the marketing opportunities."
The event schedule, to be streamed live, includes:
- Saturday January 4 / V I P Supercar Week Kickoff Party from 6 p.m. to 9 p.m.
- Sunday January 5 / Supercar HorsePower Show at Opening Day International Polo Club
- Monday January 6 / Track Day & Night at Palm Beach International Raceway with the Palm Beach Driving Club
- Tuesday, January 7 / Scheduling Special V I P Event WPB and Boca Public Event
- Wednesday, January 8 / Supercar at The Gardens, Palm Beach Gardens from 6 p.m. to 10 p.m.
- Thursday, January 9 / Supercar Week Media Day from 10 a.m. to 1 p.m. and Supercar ARTCARS at The Norton Museum of Art - Art After Dark Event Series from 5 p.m. to 9 p.m.
- Friday, January 10 / WPB Screen on the Green Waterfront Movie from 8 pm – 11 pm & Supercar Week at Bice Ristorante Palm Beach featuring Ferrari Palm Beach with celebrity Miami DJ Hana.
- Saturday, January 11 / Auction America Public Auction at 6537 Southern Blvd.
- Sunday, January 12 / Supercar SuperShow Flagler Drive Waterfront from 11 a.m. to 5:30 p.m.
Though supercars such as these may be a common sight in and around Palm Beach county, it isn't everyday when you are able to gaze into the windows and under the hood of these amazing machines. Unless, of course, you are one of the lucky few who consider these sort of machines a daily driver.
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