As the San Francisco 49ers and the Baltimore Ravens prepare to face off in Super Bowl XLVII, two companies are wondering how their Super Bowl advertisements will end. On Friday, Jan. 25, the website Reel SEO posted several sneak peeks for advertisements which are scheduled to air during the popular national football championship. Two of the advertisements are for soda company Coca-Cola and car maker Audi and have one filmed more than one ending. Fans of the ad will be able to choose which ending they want to see aired in front of millions during the big game.
Big brand Coca-Cola made a race out of their ad with a refreshing bottle of their classic product as the delicious prize. The rat race style commercial features bandlanders, cowboys and Las Vegas showgirls all racing to get to a giant Coke bottle in the desert. Viewers can visit CokeChase.com to vote on which team gets to win and the team with the most votes will have their ending shown after the big game ends.
The interactive ad for Audi follows the nostalgia of high school with a prom theme, which most people can relate to. A young boy goes to the prom solo but his dad lends him the keys to an Audi. The first version, named "Worth It" shows the guy parking in a reserved spot and kissing the girl of his dreams only to drive home with a black guy. The second version, "Tradition" is nearly identical except at the end the boy sees a picture of his father at prom. "Buddies" is the final version and follows the idea that the boy would be surrounded by his close friends in the car. Fans can vote at Audi USA's official YouTube page.
Several other companies have leaked their Super Bowl ads online prior to the big game, in an effort to fuel social media sharing among Twitter, Facebook, and YouTube to engage fans. Watch all the advertisements live on NBC at 6:30 p.m. (EST) during Super Bowl XLVII on Sunday, Feb. 3.