One city is not going to win the Super Bowl on Sunday, but that city will be getting a cup of JELL-O pudding. With both teams being in the big game, the fact that one city wins the game should not detract from the accomplishments both teams made in just getting there. Second place is nothing to be ashamed of and JELL-O, one of America's most iconic brands, is honoring the team, its city and its fans that do not win with a new 30-second TV spot that will premiere following the game. The spot will also announce a "Pudding Surprise" event Tuesday, February 5th in the second place team's city.
This certainly puts a different spin on what championships are made of. JELL-O will be the first company to take a different approach and celebrate the Super Bowl runner up. Greg Gallagher, Senior Brand Manager, JELL-O, Kraft Foods Group, Inc. was quoted, "...a successful season is reason enough to celebrate, because even when you lose some, you win some. JELL-O has always been about funning things up and we want to put a smile on the town that has its spirits down -- plus nothing masks the bitter taste of defeat like the sweet taste of JELL-O Pudding."
JELL-O is further kicking off the event by enlisting the help of a former player to lead the charge and hand out JELL-O at Tuesday's event. This is a great example of what good sportmanship is all about. Leave it to JELL-O to add in this most sweetest ingredient to what is a winning recipe: The National Football League!