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Super Bowl Sunday: Your social media playbook

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So the big holiday seasons are over, but there is one major event that is absolutely holiday-worthy coming up – the Super Bowl. Yes, Sunday February 2 will see most of the nation gathered around their television sets to catch the big game. Who will win? Will it be the Denver Broncos or the Seattle Seahawks? Well, the folks at Marketwired and Sysomos don’t know, but they have gathered a lot of very helpful information to make watching the big game even more interactive.

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Sysomos has put together a ton of social media analytics as your guide to the big game, and with Twitter and Facebook as prevalent as it is right now, it is a fun way to incorporate your fandom with your social media presence. So lets start with the basics:

Follow your team:
Seahawks on Twitter: @seahawks
Broncos on Twitter: @broncos

Which team had the most social mentions over the year? The Broncos fans win this round! The Denver Broncos fans are a lot more posting-happy, with 6,806,825 total mentions. The Seahawks came in at 6,126,797 total mentions.

You can even follow some of your favorite players on Twitter:

Broncos:
Wes Walker: @WesWalker
Shaun Phillips: @ShaunPhillips95
Eric Decker: @EricDecker87
Champ Bailey: @champbailey
Demaryius Thomas: @DemaryiusT

Seahawks:
Richard Sherman: @RSherman_25
Russel Wilson: @DangeRussWilson
Earl Thomas: @Earl_Thomas
Percy Harvin: @Percy_Harvin
Marshawn Lynch: @MoneyLynch

And what hashtags should you be using as you live tweet your responses to the big game?
#SuperBowl
#superbowlxlviii
#Seahawks
#Broncos
#NFLexperience
#NFL

Looking for more helpful Social Media Super Bowl stats? Check out the handy dandy infographic from Sysomos in the slide show. Enjoy the game!

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