According to The Playlist on Jan. 29, a full length commercial by Jaguar, which will be aired during Super Bowl XLVIII, will feature Ben Kingsley, Tom Hiddleston, and Mark Strong. The feature was directed by Tom Hooper and seems to portray the stereotype of how British actors can so eloquently portray bad guys.
There is a presumption that something will be happening between all of the commercials, but the fourth quarter advertisement has been revealed online for those not wanting to sit through nine hours of Super Bowl Sunday and will feature most specifically the Jaguar F-Type Coupe. The idea of the advertisement is to portray the "parallels the unshakable quality of the high end car". One may think it was quite an accomplishment to have corralled a foray of celebrities that had portrayed Loki from the "Thor" films, the Mandarin of "Iron Man 3", and lastly Strong who portrayed a well known foray of cold, calculating villains from many different films.