A lot of different commercials have been playing during Super Bowl XLVIII with some good and some bad. There have been movie trailers like for "Transformers: Age of Extinction" and others for numerous products, but none may have garnered more attention than Coca-Cola. The soft drink giant stirred up a lot of hatred online on Feb. 2, 2014, with their multi-language rendition of "America The Beautiful."
The spot has been kept under wraps, and they did a great job of keeping it a surprise. Now, that it has been released, they've gotten a lot of mixed reactions.
The Super Bowl commercial from Coke is one simply titled "It's Beautiful." It starts off with "America The Beautiful" being sung in English before changing to a number of other languages including Arabic and Hindi.
Numerous images are shown and present the multicultural makeup of the United States. There are numerous religions and ethnicities shown along with a gay couple as well.
Well, as soon as it aired, the hatred started to spew forth on Twitter, Facebook, and numerous other social media outlets.
A few examples include:
"@theangelwinks: #Coke ad #SuperBowl “@DRichardson94: Some terrorist were singing our song in that coke commercial” interesting reactions smh"
"@runlong01: Super Bowl Coke ad - - I will never drink a Coke product again"
"@blairscott_AL: Coke sings American the Beautiful in foreign languages & now a Cosmos ad? Poor conservatards got it rough this Super Bowl."
These were just some of the tamer reactions.
A lot of people loved the commercial and thought it to be beautiful, but the hatred seems to outweigh the appreciation.