Wonderful Pistachios announced today that international pop sensation, PSY, will star in the brand's first-ever Super Bowl spot, airing during the big game on February 3.
This latest installment in Wonderful Pistachios' iconic "Get Crackin'" ad campaign will also be the first time the "Gangnam Style" rapper has ever been featured in a U.S. television commercial.
Some of the past celebrities who’ve lent their name to the ad campaign have been Manny Pacquiao, Snoop Dog, and even Bart and Homer Simpson. You can view all their ads at www.getcrackin.com.
"The Wonderful Pistachios brand is fun, just like me," PSY said in the press release, "Also, I love pistachios and I look good in green." Referring to the pistachio green suit he will be sporting, as he demonstrates a brand new way of cracking open pistachios.
In a USA Today article, VP of marketing for Wonderful Pistachios, Marc Seguin had this to say about PSY, "He's penetrated the cultural consciousness of the United States. We knew the Super Bowl would require something really special to stand out."
PSY’s quirky "Gangnam Style" music video went viral last year and has become the first YouTube video to break a billion views.
Fans will have an opportunity to get in on the action too. They can upload a photo of how they "Get Crackin' Gangnam Style'" for a chance to win a 12-month lease on a 2013 Mercedes Benz SLK 250. Details can be found at www.facebook.com/wonderfulpistachios.