On January 29, 2014, Super Bowl Boulevard opened to the public, giving fans the opportunity to celebrate the Super Bowl coming to Metlife Stadium. Super Bowl Boulevard will be open from 12 PM to 10 PM from January 29 to February 1 along Broadway from 34th Street to 47th Street.
NY Giant Justin Tuck brought the coveted Vince Lombardi Trophy to Super Bowl Boulevard on January 29 to kick off the opening of Super Bowl Boulevard. Fans will have the opportunity to view and take pictures with the actual trophy.
Some of the other activities fans can participate in include autograph signings from NFL players, concerts, interactive booths and even kicking a field goal in Times Square. GMC has even engineered a 60 foot tall, 180 feet long toboggan run; while everything is free, the toboggan run is $5 per ride, with all proceeds benefitting MillionTreesNYC.
Super Bowl Boulevard has come a long way with the integration of technology and social media through the usage of electronic badges. The badges allow fans to simply swipe their badge and have pictures sent directly to their email and can share it to their social media in just a click.
Super Bowl Boulevard has brought together NFL fans from across the nation to New York City in this celebration leading up to the Super Bowl.
For more information on Super Bowl Boulevard, please visit: http://www.nfl.com/superbowl/48/events/boulevard