Legendary musician Bob Dylan will be featured in a 2014 Super Bowl ad Sunday, reportedly helping to sell cars for Chrysler, multiple sources are saying. But there's no word yet on what classic Bob Dylan song may accompany the Super Bowl XLVIII ad, according to Billboard on Jan. 28.
The 74-year-old singer's 1966 hit "I Want You" will also synch on Chobani's Super Bowl ad, as that hit the Web Tuesday. But Dylan will actually star in the ad for Chrysler, as that car maker and others likely seek the breakout status of the famous VW ad featuring a pint-sized Darth Vader.
This will be the latest in the automaker's series of cinematic Super Bowl ads that have in recent years starred Eminem, Clint Eastwood and Berry Gordy.
Dylan's commercial is expected to advertise Chrysler's new 200 model, which was just unveiled at the Detroit Auto Show earlier this month by Chrysler Group CEO Sergio Marchionne.
Bloomberg News recently reported that at least seven auto brands will advertise during Fox TV's telecast of the NFL championship game on Feb. 2, making the auto industry the biggest sponsor for the third straight year.
As for some of the other Super Bowl car ads, Laurence Fishburne will pitch for Kia, James Franco steps in for Ford and the Muppets take a ride in a Toyota.
Automakers are hoping to recreate the huge success of Volkswagen's The Force ad featuring a kid dressed as Darth Vader. That 2011 spot has been viewed over 59 million times on YouTube, and is widely held up as the Holy Grail of Super Bowl ads.
As Fox News put it this year, "You know the times they are a-changing when Bob Dylan becomes a Chrysler salesman."