Super Bowl 2014 is just around the corner, and it is not just the Denver Broncos and Seattle Seahawks that will steal the spotlight. According to a Feb. 1 Yahoo News Canada, most Canadians prefer the Super Bowl ads to the Super Bowl game itself. A recent survey found that a third of Canadians plan to watch the big game, while a whopping 46 percent intend to watch the Super Bowl ads throughout the game. Most interesting, several of those watching solely the ads have no interest in football.
So what is the big interest in Super Bowl ads? When one looks at the caliber for ads slated to run during the Super Bowl game, it makes sense that everyone, Canadians and Americans are looking forward to the lineup.
According to The Guardian, the Budweiser puppy love Super Bowl ad is already gearing up to be one of the most emotionally stirring Super Bowl ads of recent times, and is a favorite among many online viewers. Then there are the super star ads.
The Kia Super Bowl ad features Laurence Fishburne back as his “Matrix” character Morpheus. David Beckham stripping down to his underwear and perhaps much more in the H&M Super Bowl ad is like dangling candy in front of a child. Sultry Scarlett Johannson is poised to star in the Sodastream Super Bowl ad. These are just a few celebrities in a pack of funny ads making their way to the Super Bowl screens on Sunday, Feb. 2.
WebProNews reports that for most people watching the Super Bowl, the ads are just as entertaining or sometimes even more entertaining than the actual game, and this fact was not lost on companies this year.