The Super Bowl ads will surely draw a lot of attention on Feb. 3 since certain TV viewers consider these mini movies more entertaining to watch than the annual Big Show itself. However, as this American tradition gets ready to go into play, a number of the 30 or so high budget commercials produced for the occasion are not going to surprise those watching as much as in previous years. The reason, according to a number of sources including AP business writer Mae Anderson who addressed this subject on Feb. 1, is because many have already been seen on the Internet.
For instance, one site devoted solely to these highly produced Super Bowl ads has imbedded more than a dozen of the impressive commercials while a YouTube count shows the social media sharing space carries 26 of the highly produced ads on their site in advance of real time action.
With regard to the latter, as of this writing the Hyundai ad on YouTube has earned more than two million views while the Budweiser commercial, typically a jaw dropper, has garnered nearly four million views for its 2013 entry.
Budweiser's entry features the brands' illustrious Clydesdale horses, and was put up on the popular social media area three days before Super Bowl Sunday by the very people who made this costly small screen curiosity. The very short film features the breed's newest foul, who was just a week old when the advertisement was made.
Meanwhile, the 2013 Taco Bell game day commercial went online even earlier than the one from Budweiser. It was posted a whole week ahead of this massive athletic event and shows octogenarian Bernie Goldblatt and his posse from the Glencobrooke Retirement Home go out on the town for a wild and crazy night that will live on in infamy.
The Volkswagen offering, which has been seen by 6,730,412 at this point, went onto YouTube even earlier. This popular commercial, which carries the tag line of "Get In. Get Happy. Das Auto," shows a grumpy guy getting happy with a dude using a fake Jamaican accent pushing him into that positive viewpoint.
Sadly, this Super Bowl commercial was dubbed racist by certain naysayers, as was the one from Coke, which was condemned by some Arab-Americans. So there is a downside to airing these ads before the actual spots in which they were intended, possibly making the makers of the game day commercial interruptions rethink their decision to air their highly produced products prior to Super Bowl Sunday 2014.
That said, and with the surprise of seeing many of these tidbits of ace commercial programming for the first time out of the picture, competitive 2013 Super Bowl ads will appear and will be watched in abundance during the game as seen on the small screen. This is so even though literally millions of interested parties have already scrutinized the majority of these game day treats by viewing them online. Still, it's a big time American tradition to watch on the small screen at this time of the year for this particular patriotic occasion, so do stay tuned.