Super Bowl rejected ads from SodaStream are nothing new, as it also happened last year. This time, a Scarlett Johansson SodaStream Super Bowl ad was rejected because of a simple joke that was used at its conclusion. According to a report from Monday (Jan. 27), the network airing the big game this year (Fox) didn't like that it was making fun of other brands serving as sponsors to the event.
The basic premise of the commercial was for the people behind the product to show the advantages it has over other carbonated beverages. At the end of the commercial, Johansson was supposed to state, "Sorry, Coke and Pepsi." Fox didn't like that line at all and forced the company to edit the conclusion of the commercial. It has since been edited and is now ready for the masses to enjoy on Sunday, Feb. 2.
SodaStream Chief Marketing Officer Ilan Nacasch stated that he was very surprised that the original commercial had been banned. He also noted that the new line to end the commercial will simply have Johansson stating, "I just love helping people." Last year the company was forced to do something similar when an advertisement it planned to run featured truck drivers wearing Coca-Cola and Pepsi shirts. With too much editing required to alter that one, they had to come up with a completely different advertisement.
There is a theory that Super Bowl ads getting rejected will create extra buzz for a product anyway and that appears to be the case with SodaStream getting some free attention before the big game even starts.
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