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Super Bowl 2014 Commercials and the girl geek

There are at least a couple of commercials the Girl Geeks may be interested in seeing during Super Bowl XLVIII.

Jaguar to Appear in its First Ever Super Bowl Commercial.

First there is the H & M (Hennes & Mauritz ) commercial featuring David Beckham. In the spot, David is accidentally locked out of a photo shoot on a rooftop wearing only his underwear. With no way down, he goes to great lengths to find a way back inside, performing all his own stunts in the process. Fans will see Beckham zipline across rooftops, scale buildings and navigate tricky obstacles all in his signature briefs. The commercial culminates in one of two unexpected ways – with David either "#Covered" or "#Uncovered."

Fans can preview 10-second excerpts from "Covered" and "Uncovered" and vote for their favorite version. Shoppers can also preview the ads and cast their votes at various H&M stores including the new flagship store in Times Square. Voting began on Jan. 27 and closes on Feb. 1 at midnight. The winning spot will run in the second quarter of the Super Bowl on Feb. 2. Set to the song "Nobody but Me" by The Human Beinz.

For the girl geeks who prefer the really bad boy types, there is the “British Villains” campaign of Jaguar. Its 60-second television advertisement called Rendezvous will debut during the second half of Super Bowl XLVIII. It stars Sir Ben Kingsley, Tom Hiddleston and Mark Strong, and was filmed by Oscar-winning British director, Tom Hooper, in London.

"British Villains" captures the premise that Brits have long made the best villains in landmark films, combining intelligence with charm, restlessness with calm, and always confident. In the world of pop culture, villains disrupt the status quo and challenge the establishment, while living one step ahead of, and better than, the pack. The campaign asks the question, 'Have you ever noticed how in Hollywood movies, all the villains are played by Brits?'

The campaign's dedicated landing page is, and they will use the unique hashtag, #GoodToBeBad to engage with the brand throughout the campaign. See the making of the commercial at

Lastly, for the really geek girl geek, there is the commercial from Squarespace, all-in-one website publishing platform. The national 30-second spot, titled "A Better Web Awaits", is set in an alternate universe that personifies what people have come to love and hate about the Internet. The hero is overwhelmed by a wild cast of characters that you will recognize from your own internet experience. Happy ending when he finds solace with Squarespace.

After the Super Bowl, the campaign will be expanded nationwide and include TV, digital, social, and out-of-home components. The commercials, created in 30-second and 60-second formats, can be viewed at starting February 2. Or you can see the 30-second one now here at

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