Super Bowl fans across the U.S. are headed to the grocery stores to stockpile the fridge with snacks, wings, and alcohol beverages, while gearing up for this weekend’s biggest holiday, Super Bowl XLVIII.
Angelenos love football, even though the Rams moved from LA to St. Louis and the Raiders moved back to Oakland, there are plenty of football fans still left in the city that will have a Super Bowl party and watch the game.
True, there are plenty of football fans that actually want to watch the game and see whether the Seahawks will squash the Broncos, or the other way around.
But the Super Bowl isn’t all about football.
Many Super Bowl spectators that watch the game will do so for the commercials.
Companies that can secure a thirty-second spot during one of American’s biggest events will have a lot to prove with a one-time shot of hoping their advertisement will attract consumers and get them to spend dollars.
Super Bowl ads aren’t cheap.
Yes, you can reach a massive new target audience during the game, but businesses that advertise during Super Bowl XLVII will spend an average of $4 million dollars, some even high as $4.5 million.
Super Bowl ads are up approximately $300,000 from last year.
2014 Super Bowl Advertisers:
- GM Chevrolet
- Heinz Ketchup
- Time Warner Cable
- Wonderful Pistachios
While the Seattle Seahawks will be taking on the Denver Broncos, it’s up to you to decide what your favorite commercial will be this year.
Maybe your LA business will find inspiration for future marketing ideas.
Super Bowl XLVIII will be held at the Meadowlands in New Jersey this Sunday, February 2, 2014.
Kick off is at 6:25 p.m. EST on FOX.