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Super Bowl 2014 ads can give marketing inspiration

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Super Bowl XLVII is the most anticipated event football fans eagerly can’t wait for all year long.

It is also the biggest money–maker for broadcast station FOX that will be airing the game and some of the best and worst commercials for Super Bowl 2014.

The excitement about the Super Bowl isn’t necessarily about the game itself. Okay, maybe for some people, but for small business owners it’s a great way to watch the commercials for ideas and inspiration in how to make your company’s marketing and advertising stand apart from your competition.

Remember the 2012 Volkswagen commercial?

It’s the one where the boy is dressed as Darth Vader and is walking around the house trying desperately to “start something”, and then his dad comes home. He heads outside, not to greet him, but to see if he can start the car. He puts up his hands and then…Boom! The car starts and he jumps! He also doesn’t realize his dad actually had something to do with it.

That was a great commercial and got people talking at the office water cooler the next day.

It engaged the audience and brought them in making them watch the entire commercial to see what would happen at the end.

Commercials do more than advertise your company’s marketing message:

  1. They can capture a new target audience.
  2. Commercials can help you step back from your own marketing and see what can be done differently to engage your own target audience.
  3. They can also provide a source of inspiration.

So before you decide that it’s not worth your time to watch the game or you think that skipping the commercials on America’s biggest sporting event, Super Bowl XLVIII won’t hurt your business, you might want to consider watching because you knew know where your next great idea might come from.

Super Bowl 2014 will be held at the Meadowlands in New Jersey this Sunday, February 2, 2014 with the Seattle Seahawks will be taking on the Denver Broncos.

Kick off is at 6:30 p.m. EST.

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