We don’t know if Fox received a phone call last night from advertisers who did not want their money back but for those of us who watched the Denver Broncos endure a “beatdown” from the Seattle Seahawks at yesterday’s Super Bowl, we definitely know the 80’s called RadioShack because they wanted their store back.
The Super Bowl was held yesterday at the MetLife Stadium in New Jersey and was broadcast on Fox whose average 30-second TV commercial reportedly went for a whopping $4 million that eventually delivered the stellar ratings that came with the price tag.
According to Nielsen, this year's Super Bowl drew an average of 111.5 million viewers and is now the most watched television show in US history - a mind-blowing turnout despite the blowout game that we all witnessed from Peyton Manning and his Denver Broncos who disappointed many of their fans when they “failed to show up” in the MetLife stadium to play their most important game of the season.
It looks like the sizzling, energetic, entertaining and fireworks-heavy Bruno Mars with the Red Hot Chili Peppers halftime show prevented many TV fans from tuning out of the lackluster Super Bowl whose outcome was quite predictable even before Mars hit the stage.
But let’s talk about the TV commercials.
Which among the TV commercials shown last night caught your attention enough that you’re reading blogs, articles and social media posts to compare notes not even a few minutes before the Seahawks took home their Lombardi trophy?
Despite a bunch of ads that featured celebrities including Bruce Willis, Bob Dylan, Ellen Degeneres, David Beckham, Arnold Schwarzenegger and Laurence Fishburne, there were not many ads that were as creative as the previous Super Bowl commercials.
Below is my list of some that stood out – breaking out from the old formula that employed adorable animals (not this time Budweiser) and heavenly bodies.
Who would have thought a grown man would be outwitted by a scheming little child and his dog with the help of the angry old neighbor over Doritos?
The bull had us at “Hello ladies” and the ad’s soundtrack “I Believe in Miracles”, a 70’s hit that still rocks our digital playlists.
Tim Tebow proved he could still be a superstar in the Super Bowl without “the contract” and the body aches from playing football, just the glitzy limelight and costume changes.
Did it remind you of the Victoria’s Secret runway? The scene at the elevator where the woman slapped the guy on his face when he grew wings was funny.
The ad was ordinary but it tickled the funny bone when the “stone angel” on the garden fountain and the bear in the forest were also clapping.
This just goes to show the mob and chocolate candies don’t go together. That line about chopping the cute M&M to pieces had Parental Guidance written all over the place.
The comedic effect of the serious voice over paired with Twitter’s 140-character abbreviated lingo still works just like their previous ad in the Golden Globe. For sure, it made some of us not just LOL but ROTFL. IMHO.
When we woke up this morning to hate tweets and Facebook posts from people who were offended by the Coke ad – vowing not to patronize any Coca Cola product from now on - just because minorities or people from other races were singing “America the Beautiful” mixed with their own respective languages, you would have thought we were still in the 60’s. Isn’t America a melting pot of different cultures? And didn’t Bruno Mars, a half-Puerto Rican, half-Filipino American just headline the halftime show of the most famous American sports event in the US? And isn’t that a beautiful thing?
For 30 seconds, RadioShack was able to squeeze Generation X and 80’s pop culture in a time capsule. It’s been a long time since we saw the lovable Alf on TV brought back to life with other famous faces like Chucky, Jason, Hulk Hogan, hair bands, Teen Wolf and the CHiPs. According to Forbes, the nostalgic ad worked its magic not just with the viewers but with investors too as RadioShack’s stocks went up the day after the Super Bowl.
What about the 90’s?
It’s strange that more and more media campaigns these days have been making references to the 80’s like it’s the golden era just like they did with the 60’s and 70’s when we were growing up.
Are we getting that old?
If the Super Bowl halftime show was an indication that the 90’s are next to be phased out in the entertainment market, the NFL has tapped the talent of the youngest performer ever to grace the Super Bowl stage over the previous artists of choice who belonged to the older generation.
28 year old Bruno Mars, the youngest halftime show headliner in the history of the Super Bowl, took over the stage last night.
But the young musician did not disappoint as he rocked the crowd with his energetic performance. His guests, the Red Hot Chili Peppers came out as energetic (and shirtless as expected), leaping up and down the stage like it was 1999.
Despite the near-perfect halftime performance, however, the production crew was still not able to come up with an unforgettable “show-ender” like Michael Jackson’s “Heal the World” finale in 1993 or U2’s meaningful number “Where the Streets Have No Name” dedicated to 9/11 victims in 2002. Bruno Mars ended his show by singing his hit “Just the Way You Are” on a smaller platform.
Maybe next time, the Super Bowl will come up with another high caliber show-stopping finale that would pair up with a performance as entertaining as Bruno Mars enchanted us with – the kind that would prevent the 90’s in all their head banging glory from calling sometime in the future because they wanted their halftime show stage back.