Monday news for Super Bowl halftime commercial addicts is great. Advertiser changes are coming to the Super Bowl. Each year the sponsorship costs increase and this year Target, among others, is stepping its foot down. Opting for a less expensive way to advertise, while connecting with its customers, Target is going mobile with a free app. Bridgestone and General Motors announced they are sitting out on the Super Bowl advertising this year.
Watch Video: Kate Upton Washes the All-New Mercedes-Benz
Gildan Apparel is making the most of its advertising dollar by releasing a teaser ad designed to increase sales and visibility during the Super Bowl event. Doritos is once again running an ad making contest, with the winning ad aired during the event.
Strategy is the name of the game since ads can cost over $3 million for a 30 second spot. Halftime ads can make or break performers. In the video above, Ali Laundry who was made famous with a Super Bowl Doritos ad 15 years ago, talks about Super Bowl ads. Who will ever forget the Dorito's guy, the Taco Bell dog, or the Budweiser frogs? While some advertisers like Anheuser-Busch are holding back on their commercial releases and waiting until Feb 3, other companies are kicking it up another notch. As Emeril Lagasse might say while preparing Super Bowl Shrimp & Sausage Jambalaya – "Bam!"
While Beyonce performs, fans will be able to interact with Facebook friends on the Target mobile app game. Will this detract from the halftime entertainment? Hardly, many people are total commercial addicts watching the Super Bowl with football fanatics– just to see what is going down during halftime. Monday, Adweek announced that the Gilden clothing line has offered fans a sneak peek into their provocative ad. The full ad will be seen by Feb 3. Taco Bell will also be releasing early ads, while Wonderful Pistachio's is leaking the news that PSY will be performing in their ad, but they aren't leaking their actual ad.
LA Times on Tuesday asks: "Super Bowl ad conundrum: Do early releases spoil the show?" We have to say no, but only because we want the live experience of the halftime show. There is nothing like sitting with a group of friends, with snacks, watching the halftime Super Bowl event.
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