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Sunscreen the kids for skin protection

Kids always need sunscreen when outside.
Kids always need sunscreen when outside.

Summer means fun in the sun but delicate skin needs sunscreen protection. Babies and young children are particularly at risk for quick sun burn from little sun exposure. Any child playing or being outside should have sun block protection applied all the time.
Sunscreens help prevent sunburn, premature aging of the skin, and skin cancer, including a particularly lethal type called malignant melanoma. Yet, most children and teenagers continue not to use sunblock.

There are several ways to prevent exposure -- such as avoiding the sun during peak ultraviolet hours (10 am to 4 pm), especially in the summer, and using hats help reduce exposure. The other option available is sunscreen. Some sunscreens contain zinc oxide or titanium oxide and block ALL light. These come in fun neon colors now (in contrast to the old standard white), but their drawbacks include greasiness and a thick cosmetic appearance. Other sunscreens generally go on clear and many contain PABA, a chemical that helps absorb some of the ultraviolet light.

PABA free products are becoming more popular and are usually recommended for children. Check with your child’s health care provider for sunscreen recommendation for your climate.

Elemental Herbs, manufacturer of simple and effective organic personal care products, introduces a new, improved formula for its All Good Kids Sunscreen.

Available in new packaging, the trusted SPF 33 zinc oxide sunscreen maintains its original safe and ultra-protective qualities, but gets a skin-soothing update with the addition of calendula, chamomile and sunflower oil. Ideal for even the most sensitive skin, calendula and chamomile both have calming properties, while sunflower oil is a natural emollient high in Vitamin E, which is crucial in the prevention of skin cell damage caused by the sun.

“The improved All Good Kids Sunscreen still offers the safest sun protection available, with a few new ingredients beneficial to baby and children’s skin,” said Caroline Duell, founder and president of Elemental Herbs, and mother of a toddler. “We’re excited to introduce an enhanced version of our original tried and true formulation.”

All Good Kids Sunscreen goes on clear and offers broad UVA/UVB protection safe for kids, adults and coral reefs. The hypoallergenic and biodegradable formula remains GMO, paraben, gluten and PABA free. Available mid-June 2014, the improved formulation can be purchased in a three-ounce tube. MSRP: $15.99

Located in Morro Bay, CA, and founded in 2006, Elemental Herbs® inspires people to live in balance with nature by offering All Good sun, body, kids and beauty products made from simple ingredients, including organic healing herbs and oils. Created with the intention that All Good makes everything better™, the line includes All Good Goop™ healing balm, All Good lip balms, All Good Sunscreens and more. As a B Corporation dedicated to social and environmental responsibility, Elemental Herbs is also a member of 1% for the Planet and the Green America Business Network. It endorses the campaign for safe cosmetics by testing its products on humans rather than animals. The products are available online and at 1,500+ retailers nationwide, including health food stores, outdoor sports shops and high-end gift shops.

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