A multitude of Hollywood’s brightest stars have arrived in Park City, Utah. The 2013 Sundance Film Festival began on January 17, and it is an exciting time for many to share their visions by premiering various projects. As guests begin to settle in at the anticipated event, it is also important to note Dove’s presence. The brand announced that it would unveil the new commercial for the Dove Color Care line of products at the festival. Dove is hosting a Dove Color Care Salon in Park City, and many stars have stopped by to examine the products firsthand.
Mario Lopez of “Extra TV” and “The X Factor USA” watched his wife Courtney Mazza at the Dove Color Care Salon. Lopez’ wife received tips on how to keep her hair vibrant from the celebrity stylist Matt Fugate. Fugate used the new Dove Color Care shampoo and conditioner.
The Academy Award-winning actress Octavia Spencer, and Ahna O’Reilly discovered that Dove has launched the new Dove Color Care collection of shampoo and conditioner. Both actresses appeared in “The Help,” a feature film which garnered critical acclaim. Spencer won an Academy Award for her role in the film. It is certain that a number of stars will make their way to the Dove Color Care Salon to examine the new collection that has generated rave reviews.