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Successful 'Reading Rainbow' Kickstarter campaign breaks records

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LeVar Burton has successfully funded a reboot of his "Reading Rainbow" franchise on Kickstarter. The campaign raised nearly $6.5 million dollars to create an app version of the show for many popular platforms from donors both on and off the popular crowdfunding platform thanks to a $1 million dollar matching donation by Seth MacFarlane. According to The Huffington Post on July 7, 2014, they also broke the record for the most backers ever with 105,857.

The campaign had an initial goal of $1 million dollars which it reached in the first 24 hours after going live. After five stretch goals being added of an additional $1 million dollars each, MacFarlane ponied up an additional $1 million match of all funds raised over $5 million. Burton's campaign is now one of the top five for dollars raised.

Additionally four of the previous top five Kickstarter campaigns by dollars raised each contributed special rewards for backers at the end of the campaign to give the effort an additional boost. Pebble: E-Paper Watch for iPhone and Android, OUYA: A New Kind of Video Game Console, Pono Music - Where Your Soul Rediscovers Music, and The Veronica Mars Movie Project each helped out.

This campaign promises to deliver an app for web, mobile, and Android, among other platforms, and provide FREE subscriptions to at least 13,000 underfunded classrooms. In the spirit of full disclosure, the author of this article donated $25 to the campaign. Even though the campaign has ended on Kickstarter, you can still donate through the "Reading Rainbow" website.

A great way to get your Kickstarter campaign funded is to work with an expert crowdfund marketing promoter. You can get help with your social media promotion specifically. It pays to leverage the powerful social networks of other to get the word out during your campaign.

What do you think about the "Reading Rainbow" Kickstarter project story? Please drop in your comments below.



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