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Successful crowdfunding campaign tips: From Braaper to Zach Braff

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Crowdfunding websites are all the rage, and perhaps one of the biggest Internet deals around. After all, if you have the urge to bring a product or service directly to market, many times it’s better to skip the middle man and delays and seek financing directly from the buying public, who votes yes or no on a company’s idea with their wallets.

The proof is in the pudding, as it were, and the fact that people are starting to throw money at products like Braaper – a seriously hearty stereo speaker system that can stand up to the rigors of the dirt, mud and water that dirt bike racers throw at it – prove that consumers will pull out their debit and credit cards to support products they truly believe in and want to own.

The photos and captions on Braaper’s Indiegogo page make it easy to see the journey from the mobile speaker’s first prototype design to its evolution into the exquisite marvel of audio engineering. Braaper truly is an ultra-portable stereo that can travel with ease from the home to the office to outdoor settings like racetracks and beaches beyond – and from its very creation to the way the product is marketed online, we can learn a lot from both its successful campaign and others.

Tip #1: Make a great product that commands attention and donations

So the first step in a successful crowdfunding campaign is to create a quality product that’s interesting and needed in the market. That way, by its very existence, the new device has created a supply where there might be a dearth of similar products, making them a leader in filling the demand.

Tip #2: Think outside of physical products when it comes to crowdfunding

Secondly, don’t think your crowdfunding success has to be strictly limited to physical products. Zach Braff experienced runaway funding with his narrative film, titled “Wish I Was Here,” a movie that blew through its Kickstarter campaign’s initial wish of $2 million in 48 hours. At last check, the campaign has brought in more than $3.1 million from nearly 50,000 supporters.

Tip #3: Offer your backers something worthwhile

Although sites like Kickstarter don’t allow you to promise your backers a stake in the product or service being offered – for instance, you won’t own 10% of the product if you put up that portion in cash – that doesn’t mean you can’t still give your benefactors something of value.

People who fund a personal drone with a large enough donation can actually have a drone sent to them once they’ve rolled off the production line. Readers who put their money where their desires lay to finance an author creating a Kindle version of an upcoming book can have their own copy sent to them when it’s done – perhaps with their name listed in the “contributors” section or something.

Tip #4: Blow your readers away with a crowdfunding sales page that’s unlike others

With the advent of crowdfunding sites becoming a really popular thing for web surfers to encounter, it helps to stand out from the crowd of other funding seekers online. Instead of creating any old boring YouTube video to display on your Kickstarter page, for example, spend the time and money to get a professional video done – or at least make it one that’s fascinating enough to go viral.

Allow the images and web copy that you use on your page to reflect the type of stuff that stops people in their tracks. If you do so and adhere to all of the above tips, you just might find your dream has been totally financed by strangers before you know it.

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