Celebrity Chef Robert Irvine, host of Food Network’s Worst Cooks in America and Restaurant: Impossible takes on the impossible by challenging Subway Consumers to a Better Breakfast Battle. Times Square Studios located at 1500 Broadway on 43rd Street is the battlefield where the pre-battle kicks off at 7:30AM and for the early risers, complimentary coffee is served and then the main battle fires at 9:00AM.

The stakes, besides bragging rights, the contestants that beat Irvine will receive a Subway Apron and for everyone who takes on the challenge will automatically receive a $50.00 gift card!  A panel of judges including Jared Fogle, The Subway Guy himself, will determine who built the best breakfast sandwich. The Facebook Sweepstakes is set to become a popular entry.

For those not in the New York City vicinity can still participate in the cooking challenge by submitting their winning recipe through the Subway's Facebook page and by clicking on the Flavorizer tab can 'follow through' in delivering a Subway Series homerun! The ten lucky winners chosen will receive Subway Breakfast for a full year!

Feeling lucky, stop by the Times Square Studios and square off against the best of the best and see how your cooking skills measure up. Get ready to customize the most creative and flavorful Subway sandwich.