The great game of Monopoly. It divides families, spawns cheating, instills a cutthroat fiscal demeanor, and even holds out the mythical albatross of free parking. If you've ever played the game, there are a few elementary principles to take away. Unless your spoiled, brain-rotting childhood only centered around PSP, Monopoly was rite of passage during that phase of life. It inevitably culminated in, after three and a half hours of play, the violent smashing and flipping of the gameboard, often accompanied with colorful language directed at the other abusive fatcats.
But those elementary principles stayed with you: purchasing railroads is outdated and worthless, and those who control a 'monopoly', even if it's located on the cheap first quarter of the board, will be able to survive. Subway has held a monopoly for years: a sandwich/ sub/ hoagie monopoly, thus carving out their own market, and have flourished and prospered with no competition to speak of. Subway recently surpassed McDonald's as the number one destination for the worker lunch break. J.P. Morgan would have been proud, and if it was in a different industry, anti-trust suits could have been filed.
That golden age of sub monopoly no longer exists. Though McDonald's and Wendy's have made ventures into Subway's territory, the real heat has come from brands of a similar style.. Jimmy John's, Firehouse Subs, and Potbelly Sandwich Shop (not to mention higher class Panera) have seen a massive growth in locations and sales in a world where Subway has long been the only show in town. Subway is learning the hard way that there's some elbow room in the sandwich world.
What does "fresh" mean, anyway?