We all know the jingle; "Five! Five! Five dollar foot-long!"
That is Subway's commercial jingle that tells customers to come in and try their foot-long sandwiches.
Now, while I am no math whiz, foot-long is supposed to be 12 inches, apparently not at one Subway in Australia.
Matt Corby went to a Subway and ordered a foot-long sandwich, when he got his order, he took it and went home and measured it, we all do that, right?
When Matt measured the sandwich, it was only 11 inches, so Matt posted a picture to the Subway Facebook page and asked them to explain why his sandwich was not the 12 inches as advertised, well he said, "“Subway pls respond.”
That picture and post caused a media uproar causing people to measure every sandwich and blaming the company for shorting them an inch of what they paid for and for false advertising.
Many think those people complaining are just crazy.
Subway responded to Matt's picture and post and said this;
"Hi, Matt. Thanks for writing. Looking at this photo, this bread is not baked to our standards. We have policies in place to ensure that our fresh baked bread is consistent and has the same great taste no matter which Subway restaurant around the world you visit. We value your feedback and want to thank you again for being a fan."
That did not really help the Subway customers or answer their question on why the sandwich was an inch too short, so Subway again responded to the uproar and said;
“We are committed to providing a consistent product delivering the same amount of bread to the customer with every order. The length however may vary slightly when not baked to our exact specifications. We are reinforcing our policies and procedures in an effort to ensure our offerings are always consistent no matter which Subway restaurant you visit.”
Subway is basically saying that they have proper procedures one must take when baking their bread in the store daily. That day someone must have not let the bread rise the correct amount of time or bake enough.
Some Subway employee even said that when toasting a sandwich you lose an inch, so get a cold one for the full 12 inches.
Some posts and tweets regarding the Subway "scandal";
"Just saw a story where Subway's foot longs are only measuring 11 inches. Subway's response: It was cold."
"First you tell me the Subway foot long isn't actually a foot long. Then you'll tell me Thousand Island Dressing isn't made with 1000 islands"
"I've worked at subway for 1.5 years... Never seen this happen. Odds are the person who baked the bread didn't let it proof or bake long enough,"
"11 or 12 inches I still love SUBWAY"
The post got over 5000 responses and over 125,000 likes.
The Subway in Australia posted on their facebook page that the footlong trademark is just that, a trademark;
“SUBWAY FOOTLONG” is a registered trademark as a descriptive name for the sub sold in Subway Restaurants and not intended to be a measurement of length,”
Regardless of why the sandwich was not the correct length as advertised, does it really matter?
Would you be upset and complain? Will you now measure your sandwich?
Let us know.
Amazing the power of social media.
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