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Studying replaced by working for college students, could hurt alumni relations

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The amount of time spent studying has dropped in the last half-century by 59% according to research by Philip Babcock of University of California in San Diego. He found generation Y spends less than half the time that baby boomers spent on studying from 1962 to 2012.

The studying time for most was replaced by working despite drastic increases in the amount of student aid, indicating that as student financial aid has not kept up with increases in tuition and other student fees. During the time period annual tuition rose ten-fold according to “Consumer Price Index” issued by the United States Bureau of Labor Statistics. Actual college aide programs cannot be calculated due to the diversity of sources, private and governmental.

The impact this will have on the generation is unclear. Many colleges, including Rochester College in Rochester Hills, Mich., see a direct relationship between the time spent on campus and the likelihood for alumni support. In addition to less after-graduation support of the college or university the camaraderie of students and roommates may also suffer.

Builders / traditionalists and boomers had lifelong friendships that sprouted from their college days and many experts think those relationships may not be as strong in the younger generation.

Fraternities offer a key to helping lifelong friendships develop from college life. Georgia Southern University says fraternity and sorority allow for “friendships that are made with men and women who share your interests, your values, and your future aspirations.”

© Max Impact, used with permission.

Learn more about today’s generations:

Additional resource

Top books about generations

  • Because I Said So! ”: The Truth Behind the Myths, Tales, and Warnings Every Generation Passes Down to Its Kids.
  • Bridging the Generation Gap”: How to Get Radio Babies, Boomers, Gen Xers, and Gen Yers to Work Together and Achieve More.
  • When Generations Collide”: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work.


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