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Study reveals buyers want free apps

The days of buying an App is gone according to research firm Gartner, reports NBC News today. This forecast comes despite the increase in smartphone subscriptions, which are expected to hit 5.9 billion by 2019.

Why the change in buying pattern? There are so many free apps out there due to many reasons, such as apps are part of branding, the marketing cost of doing business and advertisements attached to an app. In fact, 94.5 percent of apps downloaded in 2017 will be free, according to Gartner.

You have only to surf the web and you will find the NBC News app and many others.

Research firm Gartner also reports that only .01% of all apps will be a success by 2018. The days of Angry Birds and Candy Crush will be severely limited.

Others rely on upgraded subscriptions, like OKCupid, or in-game purchases for revenue sometimes to the resentment of parents who are forced to pay for their children's ‘Smurfberry’ addiction. There are also plenty of apps that want to follow the Instagram model and hook millions of users with a cool concept before introducing advertising. It is the business model chosen and how it will work to be profitable for a developer.

Many of the early app developers like the Angry Birds began with basic free low level steps and then offered upgrades and personalization on an app with pay for the app upgrade. You must sign in for certain Angry Birds game levels which provide an email list for other marketing offers.

Regardless of the reasons why, there are a lot of amazing apps — like Ultravisual, Duolingo and Venmo — that you can download now without spending a cent.

Because there are so many apps people do not want to go through endless lists on the smartphone or tablet so they turn to word of mouth. Consequently, it is difficult to get an app in front of people without spending large sums on social media.

As the Gartner study notes, people are ‘increasingly turning to recommendation engines, friends, social networking or advertising to discover mobile applications rather than sorting through the thousands of mobile apps available.’

‘There are so many applications that are free and that will never directly generate revenue,’ Ken Dulaney, vice president at Gartner, wrote in the study. ‘This is only going to get worse in the future when there will be even greater competition, especially in successful markets.’

Mr. Dulaney described the mobile application market as "hyperactive" with more than 200 vendors developing mobile application development platforms and millions of developers using these products and open-source tools to build mobile applications.

You may view articles on Apps and other technology in the list below suggested by Author and view the video atop this article about why Candy Crush is brilliant!

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