Nutella seems to be in high demand among Columbia University students, but the rumors of the students going through a 100 pounds of the spread to the tune of $5,000 a week is quite the exaggeration. The peanut butter-chocolate Nutella spread was just made available to the students recently and it’s really proving to be a big seller, although not as big as previously rumored, according to The Inquistr on March 7, 2013.
The director of the dining services at Columbia said the university is spending about $2,500 on the Nutella spread, but that was only after the first week that it was made available to the students. The high-demand for the spread has dropped off significantly and now the food services spends more like $500 a week as apparently the novelty of the product has worn off. The students are eating approximately 10 pounds a week today of Nutella, not 100 pounds, which was recently rumored.
Whether the students are eating 100 pounds or 10 pounds a week, this ordeal offered up some good and free advertising for the Nutella spread.