I recently wrote about “7 Ways Moving Is Like Online Marketing” and I’m now sitting at my computer contemplating what to do next.
I have spent hours unsuccessfully trying to donate an office desk and matching credenza to a nonprofit organization in Los Angeles.
Now I’m faced with the decision of whether to keep plugging (translation: spend more of my time) trying to find a nonprofit to take the office furniture. Or do I admit this project is not the most productive use of my time and pay for someone to solve the issue for me?
The same decision-making process is required when determining which online marketing projects are worth the time, effort and frustration to be done by you or instead by someone you hire to do these projects for you.
I spoke to a prospective social media client who told me he had to run a business and, therefore, could not take the few minutes a couple of times a day to participate on Twitter.
Yet I believe it is worth his taking the time to further explore this topic of Twitter participation because Twitter used strategically can help him promote his business.
If you are trying to decide whether and how social media marketing can fit into your business opportunities, email me at pzmiller@millermosaicllc.com to ask how we can help you. (FYI -- Miller Mosaic LLC is now WBENC certified.)
© 2012 Miller Mosaic, LLC
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is the co-founder of the marketing consulting company www.MillerMosaicLLC.com, which helps clients effectively use social media and other online marketing strategies.
Visit Phyllis’ Google Plus profile.
Check out Phyllis’ books and other projects at www.PhyllisZimblerMiller.com
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