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Strongbow Cider to release two new flavors

Strongbow Hard Cider, the number one global cider brand has announced the launch of Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider.

Strongbow Cider
Photo by Ilya S. Savenok

Strongbow has always been a personal favorite because the flavor is not overly sweet like too many competing brands seem to be. This allows drinkers like myself to be able to enjoy more than one serving in a sitting. But along with the release of these two new flavors, the original formula will be phased out.

Pouring Strongbow over ice (as is recommended by the brand) is the best way to t enjoy in the cider.

Both Strongbow Gold Apple and Strongbow Honey & Apple are gluten free, 5% ABV, and contain 172 and 195 calories per 11.2 oz. bottle, respectively.

"Strongbow is perfect for those occasions when you're on a rooftop with friends on a warm, sunny day, kicking-off your afternoon plans, and all that matters is spending time together," said Charles Van Es, Senior Brand Director Portfolio Brands, HEINEKEN USA. "It offers a different kind of refreshment that sets the stage for a great time, day or night."

Heineken USA, one of the countries upscale beer importers acquired import rights of Strongbow in January 2013, As the global leader in cider, Strongbow continues to invest in the expanding cider category through new product innovation and upscale, lifestyle brand development.

Strongbow Gold Apple and Strongbow Honey & Apple are gluten free, 5% ABV, and contain 172 and 195 calories per 11.2 oz. bottle, respectively.