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Strong corporate culture: How to get it and how to keep it!

Corporate Culture is defined as shared values, beliefs, principles, and traditions that convey a company’s style of operating, attitudes, work environment, and values. Corporate Culture is important because it drives the way people work in the company. It can directly affect the success of an organization. So, how do we make sure the culture in our organizations is strong? In addition, once we figure out how to create a strong corporate culture, how do we sustain it and keep it from turning negative?

There are many key features to a company’s culture. First, the values, principles, and ethical standards that are actually used by the employees are good indicators of the culture. In addition, policies and procedures convey what the company values and what kind of culture it beliefs is important. Next, the way managers interact with the employees establishes whether the culture is strong or weak. Additionally, when peer pressure is strong in the workplace, employees are forced to do what is generally accepted. This is a strong indicator of the culture. Next, actions and behaviors that are encouraged and rewarded tell others a lot about the culture of the company. Finally, how a company treats its stakeholders is a strong indicator of the culture of the organization.

Once a leader has established a strong culture that will ensure organizations success, it is important to perpetuate that culture. One of the most common ways to perpetuate a strong organizational culture involves the screening and selecting of new employees. As the CEO of Southwest Airlines says, leaders should hire for attitude and train for skill. When hiring new employees, it is essential to ensure that the prospective employee would be a good fit in the culture of the organization. Another way to perpetuate a strong organizational culture is to make sure that all new employees engage in culture training. It is important to make sure that all new employees are clear on the expectations and beliefs of the workplace.

Ceremonies honoring and reward the type of behavior that the organization values is another important way to perpetuate the type of culture the leader wants to provide. Companies with strong cultures make it a point to recognize the good work of the employees.

Strong corporate culture is characterized by having deeply rooted and widely shared values, norms, and beliefs. This culture insists on making sure that the values and principles are reflected in the decisions and actions taken by all employees. The following tips can help you as you work toward making sure your workplace culture is strong and supports strategy execution and success!

· Read leadership books

· Research effective interviewing questions

· Never stop learning

Baggerly-Hinojosa, B. (2010). Are You a 10? USA: Lulu Publishers.

Thompson, Peteraf, Gamble, Strickland. (2012). Crafting and executing strategy. 18th edition. USA:McGraw Hill.

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