High-end street wear industry experienced extreme growth in recent years with London being at the forefront of this expansion and dominated the industry. London Based luxury street wear brand, BENJI WZW uses a narrative approach when infusing contemporary innovative technologies inspired by fringe internet cultures. The Brand hits the runway this April at Fashion Art Toronto 2014 for more info on the show and to get tickets go to http://fashionarttoronto.ca/
Getthebuzz716: Tell me a little about your brand. Where are you from?
BENJI WZW: BENJI WZW is a London-based luxury street wear brand, redefining the boundaries of contemporary menswear, combining innovative technologies and craft into a new aesthetic. Inspired by fringe internet cultures, BENJI WZW brings together street tribalism with a narrative sensitivity. Toronto/Hong Kong, currently London UK based.
Getthebuzz716: What does fashion week Fashion Art Toronto mean to you?
BENJI WZW: Freedom, creativity, raw energy
Getthebuzz716: How would you define your Brand?
BENJI WZW: Luxury Street wears redefining the boundaries of contemporary menswear.
Getthebuzz716: How long does it usually take you to construct a piece?
BENJI WZW: Depending on the level of difficulty and embellishment on a garment - a coat can take 1 full day or 1 week.
Getthebuzz716: Describe the general process you go through to design and what’s your favorite part about conceptualizing a design?
BENJI WZW: My favorite part is story-telling. I construct a narrative and a character from anything and everything -- from there I draw my inspirations for garment shapes, fabric treatments, and even the styling of a collection.
Getthebuzz716: What matters to you most as a designer?
BENJI WZW: Honesty.
Getthebuzz716: What do you believe makes a quality design?
BENJI WZW: Being Honest to yourself and your work.
Getthebuzz716: How would you define the style your line exemplifies? *What are some of your fashion goals?
BENJI WZW: Luxury Street Wear.
Getthebuzz716: What are some of your fashion goals?
BENJI WZW: Establishing a global brand.
Getthebuzz716: What other experience do you have in the fashion industry (stylist, retail, marketing, etc.)?
BENJI WZW: Styling, retail I am a fashion slave.
Getthebuzz716: What are your favorite patterns/materials [prints] to work with and why?
BENJI WZW: Black and white.
Getthebuzz716: Where can readers find out more about you and your work?
BENJI WZW: www.facebook.com/WZWOFFICIAL