Strangers kissing one another in an awkward and yet weirdly touching video of first kisses is sweeping the Internet, but for those that thought the video, watched over 24 million times, was an artistic take on the social connections shared between two strangers who lock lips, think again. Turns out, the clip was just trying to sell us some new duds.
According to ABC News on Tuesday, filmmaker Tatia Pilieva brought together 20 complete strangers for a first kiss. However, the “strangers” are actually models and actors (which would explain why they are all good looking) and the whole video is an ad for daisy-print dresses.
“The key trick I used was not to say ‘action,’” said filmmaker Tatia Pilieva. “I’ve done lovemaking scenes before, but there was something so tender about this that we all kind of melted behind the five cameras we were using.”
Pilieva said none of the actors, who she insists were all strangers, were paid for the advertisement.
“We kind of grouped them together just by instinct,” Pilieva said. “I was really nervous at first, but you can see how some of the people responded.”
Evidently, some responded so well that their connection carried over after the scene ended.
“At least one couple went to the park for breakfast after, and another couple I heard winded up going to lunch,” Pilieva said. “I’m positive at least some friendships developed. I don’t know if any romantic relationships developed, but I could just be out of the loop.”
The short montage, aptly titled “First Kiss,” opens by saying “WREN presents.” The YouTube page gives no clues as to the motive behind the video, only stating: “We asked twenty strangers to kiss for the first time.... Film presented by WREN.”
WREN is a fashion design company created in 2007. The company tweeted the video out on Tuesday to plug its Fall 2014 collection.
AdWeek reported that the camera kissers are all wearing LA fashion label Wren's fall 2014 clothing collection. The “awkward small talk, nervous laughter and tentative movements” are all allegedly real, but the 3-minute viral video just wants us to buy some clothes.
Some are calling out the video as misrepresenting itself.
Is it really unexpectedly touching that when gorgeous and charismatic Italian models, French actors, indie band leaders, and Hollywood royalty get together to kiss one another—under a soundtrack that prompts, “If you’re not ready for love, how can you be ready for life?”—the results are “beautiful”?
Here are three other must-see videos: