Skip to main content
  1. News
  2. Business & Finance
  3. Marketing & PR

Strangers 'First Kiss' in a clothing ad melts hearts

See also

First Kiss” is a viral video that has been floating around our social media newsfeeds since Monday. The director, Tatia Pilieva, asked 20 strangers to join her in a blank room, pair up with one other person and then kiss for the first time. They would be doing this in front of her camera. Even though the result looked like a real-life romance sped up, it was actually an advertisement for clothing.

During the video, we watched two strangers at a time meet. Each couple began with an adorably awkward greeting. They prepared themselves for the kiss with some coy flirting. After we met each couple, the video turned into a more intimate encounter.

Even though this video could melt anyone’s romantic heart, the main intention was to promote the Los Angeles womenswear brand Wren. They were pushing their new fall fashion collection. In fact, the cast was friends of Wren’s founder and creative director, Melissa Coker. Coker told Fashionista that she was in disbelief by the attention “First Kiss” received.

From a marketing standpoint, this video was a great promotional tactic. The key to a marketing campaign – digital or traditional – is finding a way to make it viral. This campaign easily tackled that aspect. Wren’s execution of “First Kiss” was a great decision.

Wren had a better chance of getting their video shared throughout social media with a documentary-like video featuring the profound truth about a real-life romance rather than a couple of hot models making out in an ad.



  •  Day 17
    Israel continues their ravaging bombardment on Gaza as the conflict wages on
  • MH17 victims arrive home
    40 bodies of the MH17 plane crash return to a somber homecoming in Holland
    Top News
  • Military advisers to Ukraine
    President Obama announces the deployment of military advisers to Ukraine
  • Bubonic plague in China
    A bubonic plague outbreak in Yumen prompts China to quarantine the city
    World News
  • Air Algierie disappearance
    A flight headed from Burkina Faso to Algeria disappears from radar over Mali
  • Windows Phone training portal
    Microsoft launches Windows Phone training portal in attempt to woo consumers

Related Videos:

  • GoPro releasing new app with exclusive videos on Xbox One at Comic-Con
    <div class="video-info" data-id="518307286" data-param-name="playList" data-provider="5min" data-url=""></div>
  • About Yo
    <iframe width="560" height="315" src="//;allowfullscreen=true&amp;autoplay=1"></iframe>
  • 5 affordable strategies to effectively market your startup
    <div class="video-info" data-id="517230246" data-param-name="playList" data-provider="5min" data-url=""></div>