Highway to Ale Trade Show & Beer Fest is an all-in event that allows everyone from beer industry professionals to craft beer lovers the opportunity to gain a real familiarity with what Straight to Ale has to offer. The event will begin with an invite-only trade show to give distributors, vendors and retailers the chance to gain a full understanding and appreciation of the Straight to Ale portfolio that they work with every day. At 6 p.m., the public will be invited in for the beer festival portion that will feature the largest array of Straight to Ale offerings ever assembled in one place. That lineup will consist of flagship offerings such as Monkeynaut IPA, Lily Flagg Milk Stout and Brother Joseph's Dubbel; seasonal and annual releases like Gorillanaut Imperial IPA, He Ain't Heffe Hefeweizen, Laika Russian Imperial Stout and Unobtanium Barrel-aged Old Ale; rarities that will include International Space Station (Rum Barrel-aged) and Velvet Evil; and numerous cask offerings. When all is said and done, it looks like there will be at least 37 Straight to Ale brews flowing at this event.
To pair with all of these beers, Straight to Ale has also arranged for live entertainment and food vendors. Mike Slaten will be on hand to provide musical entertainment and there will also be a hooping performance from Brandi White. Drake's Huntsville and On-On Tacos will be set up to cover you in the snackage department, and Pizzelle's Confections will be available to handle any sweet tooth cravings.
This event has been limited to only 250 attendees and online tickets have sold out. As of yesterday (July 27), there was still a handful of tickets available for purchase in the Straight to Ale taproom. Tickets are $10 each, and that includes entrance into the event, a commemorative tasting glass and access to the live entertainment. Since state laws prohibit unlimited tastings, drink tickets will be available for $1 each (4 oz. pour for 1 ticket, 8 oz. pour for 2 tickets). Highway to Ale is a 21 and up event only.
Since Highway to Ale will take place throughout the brewery, taproom and biergarten, the Straight to Ale taproom will be officially closed on August 9 and the Saturday brewery tour will also be cancelled. That's a pretty fair trade-off considering all of the goodies you can get your hands on at Highway to Ale, so get your tickets as soon as possible to ensure that you are a part of the biggest Straight to Ale event to date. Prost!