One of the saddest things that many business owners face is the inability or lack of desire from other business owners to invest in their own business. You offer them discounts or even do something for their business for free, only to be frustrated that they want more for nothing. There is no way to convince someone the worth of their business but there is a way for you to stop feeding into people who do not understand how a business grows. You don’t have to spend any more time trying to convince people that advertising and marketing their business is important and a main ingredient in being successful.
Here are some tips to help you ditch the loser business owners who try to suck your kindness dry:
Say NO as many ways as possible until they get it. If they don’t understand that the N and O match and form the word NO then say it as many ways as you need to say it until they get it. Saying NO can be simple or it can be a detailed message. The choice is yours but you want to make sure you don’t spend an absurd amount of time telling them NO once you’ve made the decision to say NO. Say it, mean it and then stop answering their calls.
Cut the imaginary umbilical cord you created to help them grow. Even after a mother has her child the umbilical cord is cut because the child no longer needs its mother for direct nourishment. Regardless if the freeloading business owner is your friend, family member or spouse, cut the cord and let them understand what it means to be self-sufficient. If you have a vested interest in the business then talk to your lawyer about dividing or taking over the business. Other than that it’s time to let them see what it means to fall.
Stop feeding into their sob stories of not having money. Everyone has money issues. Even the rich have issues with money; no one is exempt, especially business owners. With that being said, you can’t continue to give your time, your ears, your energy or even your money into a business owner who feels that using your money and resources is the only way they can get ahead. When they call you about not having enough money to pay a bill, redirect the conversation or get off the phone with them. They’ll eventually get the hint and so will you.
Move away from the crabs that desire to hold you back. The old saying, “Crabs in the bottom of a barrel mentality.” That means the one crab that is trying to get out of the barrel is often pulled back down with the others. Why is this? No clue because crabs can’t talk but you can. And you’re not in a barrel, so move away from people who always want you to do something for nothing for their business. If you offered them a free service past certain agreed upon dates and now you have to revisit the idea but they don’t want to pay. Move away from them and find people who are willing to invest in you.
Be cautious of who you let around you. Not everyone is supposed to be with you when you reach the next milestone in your business or even in your life. That’s Biblical. So why are you always inviting people who don’t work hard in their business to enjoy the success of yours? You’re not a rapper so you don’t need an entourage of other business owners who are not willing to go above and beyond for their business.
Don’t get sucked in to excuses. Excuses come a dime a dozen and bad business owners have them in a reserve some place. When you ask a business owner to join you, advertise, or whatever your business offers and they start to make excuses, cut them off before they finish. Listening to them constantly make excuses will keep you in a place of frustration and confusion. Instead, look at it as a blessing that they are not holding you back with their negative thinking.
Final one, understand you can’t teach everyone the importance of investing in their business. Everyone’s reason for getting into business is different and with that comes their willingness to learn. If you are constantly teaching the same business owners the importance of growing their business then the chances are they are not listening or don’t trust what you are saying to them. Either way… cut your losses and move on.
Ultimately freeloaders in business are a stain on the entire business community. They want freebies or discounted services all the time and that makes them predators. You can’t expect to be successful if you are hanging around people who don’t find worth in their own business. It’s time to invest in quality relationships.