It’s safe to say that when it comes to Stone Brewing, bravado is definitely the norm. With a signature beer called “Arrogant Bastard,” they proudly wear their cockiness on the sleeve of their Dickies work shirts. Stone took its signature swagger to a new level on Saturday with the announcement of a new brewery in Germany.
“This is a historic moment for Stone,” said Stone CEO and Co-Founder Greg Koch in a prepared statement. “I’ve wanted to say these next words for many years now: We’re coming to Europe. We’re coming to Germany. We are coming to Berlin!”
Opening a brewery in Berlin is certainly a bold move, and it fits in perfectly with Stone’s attitude. When completed, the brewery will allow Stone to distribute their signature hoppy ales to a global audience of craft beer fans Sure, they’re planning a brewery in a country that famously had a beer purity law until 1993, but that fact doesn’t temper Stone’s enthusiasm one bit.
“Stone’s future European home will serve as the company’s international hub; a central location promoting goodwill and quality craft beer spanning the globe,” said Stone President and Co-Founder Steve Wagner. “With this expansion comes our commitment to brewing bold, aggressive, hop-forward beers in a country with a long history rooted in the art of brewing.”
Stone is certainly making a major investment in this project. The brewery is to be housed in a group of former gasworks buildings, and Stone is pledging to make a minimum of $25 million in improvements to the facility. When open, the complex will feature a 70-barrel brewhouse, Stone Brewing World Bistro & Gardens – Berlin and a retail store.
Along with the announcement of the Berlin project, Stone also announced a crowdfunding program to help get the ball rolling on the operation. Donation amounts to the Stone IndieGoGo campaign start at $11, and range up to $30,000. Perks range from Stone swag to the opportunity to experience the San Diego beer scene in Greg Koch’s shoes. The most popular funding level is bound to be $50, which comes with a 1.5-liter bottle of one of three special collaborative beers that Stone is planning to brew at the new facility.
Saturday’s announcement ends years of curiosity after Stone’s 2009 announcement of the intention to open a European brewery. “It has been a long time coming and I couldn’t be more proud to say that we are finally on our way to being the first American craft brewer to own and operate our own brewery in Europe,” said Koch. “Once open, we will bring Germany and the rest of Europe a taste of our craft beer vision, and look forward to sharing the unique beers that we have spent the last 18 years brewing.”