It’s no secret that Boston is an extremely social city – it’s even ranked number nine in a recent survey by Men’s Health Magazine. So what is every Bostonian talking about these days via social media outlets like Facebook and Twitter? Red Sox season, of course. In a city that relies so heavily on its sports teams (Bruins, Celtics, Patriots and Red Sox), there’s always something to talk about and the month of April marks the official start of the Fenway season.
In my article on Bulldog Reporter last June, the Celtics successfully used social media to increase team loyalty and revenues during the 2010 season. Live locker room footage was streamed on YouTube, interactive stats were posted on Facebook and Ray Allen’s favorite gum was tweeted to the fans.
How will the Red Sox step up to the social media plate this season?
- MLB will be assisting the Sox (and other teams) by offering free live-streaming of the games on Facebook – fans can catch the games anytime, what’s not to like?
- Follow all of your Red Sox favorites on Twitter – @Red Sox, @IanBrowne (Sox beat writer for MLB.com or even Wally the Green Monster, @Wally97.
- Visit the Social Media Clubhouse featuring links to the Red Sox Facebook page, blogs and photos.
- With the NESN app to your iPhone or Android, fans can catch game highlights and scores at the touch of their fingertips.
With so many games in the 2011 season, it’s difficult for fans to stay connected to their teams. This is where social media comes in to play and I’m predicting the Sox will hit it out of the park this year in reaching the widest online audience possible.