Skip to main content
  1. News
  2. Business & Finance
  3. Marketing & PR

Step by Step Instructions for On-Page SEO

See also

Using SEO has become imperative for companies who want to drive traffic to their website. Research has shown that the majority of your competitors are using SEO and it's easy to get started, so there's no excuses to not implement SEO today! Google Panda 4.0 has made it so that for SEO to work for you, you need to have quality content that is unique but there are still some general guidelines that remain the same.

Getting Started - Keyword Research

First off, you will need to do some keyword research. Google offers a keyword tool that allows you to see what keywords your customers or potential customers are using to find your website. You will want to use these keywords appropriately and strategically on your website.

Second - Page Titles

Page titles are also important when using SEO. Page titles are at the very top of the page and should include at least one of your keywords. It's ok to use more that one keyword in your page title. But as I will explain further in a moment, you don't want to use the same keyword too often.

Third - Content

You want to use your keyword in your page title and then throughout your page or blog post, but you don't want your page to include the same keyword too many times or Google will see it as keyword spamming, and it will actually hurt your ranking in Google. Usually using your keyword 1-3% is a good range, and spread the keyword out so it's in the beginning, middle and end of your page. Also, in your post, try to link other pages from your website to that page. It is helpful to have links connected to other areas of your website.

Conclusion

These are simple steps to start implementing some basic SEO onto your website today. It's important that the content you use on your website is not coming from another site (it's original) and that you use your keywords strategically and moderation. If you need help starting SEO please give us a call (403) 464-7559 or send us an email info@bottomlinemarketing.ca!

Advertisement

News

  • Israel, Hamas clash in Gaza
    Hamas claims to have captured an IDF soldier on the bloodiest day of the conflict
    Video
    Video
  • Missing bodies
    38 bodies have not been found from the MH17 debris field in eastern Ukraine
    World News
  • Peeping Toms in NSA?
    Has the NSA seen you naked? Edward Snowden says it's not unlikely
    NSA
  • Autism study
    The newest, largest study on autism suggests that it mostly has to do with genetics
    Science
  • McIlroy takes Open
    Rory McIlroy hangs onto the lead and wins the 2014 British Open
    Sports
  • $23 billion payout
    A jury sides with the widow of a smoker, tobacco company shells out $23 billion
    Headlines