While social media has created a global marketplace, there’s something to be said about staying local because it can strengthen your campaign. For example, you can use Twitter’s Advanced Search to find out the people, businesses, or events that are close to you. This gives you the opportunity to network with clients or business partners in person.
Also, since Google Plus is obviously a Google product, there’s the ability to make use of Maps. This is great if you have a physical location, since it can give customers hassle-free directions.
Next: Embracing Mobile