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Status update on New Belgium Brewing's second location

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Earlier this year, New Belgium Brewing broke ground on their second location in Asheville, North Carolina and things have been moving along quite nicely.

In an exclusive interview with, New Belgium Brewery owner and CEO Kim Jordan talked about how things have been doing with construction of the new facility as well as when they are looking to open it.

"It’s going really well, we are through the site demolition. We deconstructed almost all of the buildings, some of them there wasn’t much to salvage, but every instance we could, we had a local to Asheville salvage company come in and deconstruct all of that.

"We’ve got the ground pretty well prepped for being able to start doing site work, which is being able to put in sewer lines, storm water drainage, contouring and those kinds of things. We figure we can start those in [this month] or January.

"It’ll be toward the end of 2015. We invested in a lot of capacity here in Fort Collins so that gives us some time to go ahead and really utilize this capacity, and by the time we are really out of it, the new brewery will be online," Jordan said.

A monstrous an undertaking that adding a second location can be for a brewery, Jordan talked about if they have begun promoting the new location and what hiring they've done for it.

"That’s a good question; we haven’t really started on that process. We just really have been talking about it in the trade.

"We have begun the hiring process, we actually have one person from Asheville who will be the general construction manager of the process, and where we really started to focus on now is identifying and hiring people here in Fort Collins that will go to Asheville.

"For every job here where someone leaves New Belgium in Fort Collins, we’re likely to have two cascading opportunities internally. It takes a while to get all of that lined up correctly," Jordan said.

Finally, we talked with Jordan about how local folks who live in Fort Collins, as well as other brewers feel about the second location.

"Generally what we hear is really positive from people. Generally it’s people who have been to Asheville and they get why we chose that location. There’s some real similarities between Fort Collins and Asheville. We have a pretty tight relationship with our beer-drinking customers here in Fort Collins. Fortunately, they see us as a good community citizen and a good company, so that’s worked out pretty well.

"That’s my sense of it. I don’t know often if people have doubts, they don’t really want to express those. What I hear from people is that they’re excited. Of course you can imagine the brewers in Asheville are both excited and nervous, which we understand.

"When you talk to breweries in Fort Collins, they say, for the most part, that New Belgium is really helpful for them. We provide lab services and we do a lot of collaborating and helping people solve problems. We’re excited to be a part of [Asheville’s] community," Jordan said.



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