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Startup helps women find healthier relationships with food, body image and self

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Beating yourself up over that extra scoop of ice cream or forcing a trip to the gym immediately after a late-night pizza slice isn't cutting yourself enough slack. The difficulty of living in a society that puts an extreme emphasis on tiny waists and toned bodies hits women in their 20s and 30s hard. While our culture pushes for a healthier lifestyle, often with the best intensions, the pressure to look a certain way can create unhealthy body images and stressful relationships with food. This is especially true among women. Alicia Swanstrom recently launched Greenheart Wellness to help women cope with issues surrounding food, body image and over all well-being.

Through Greenheart Wellness, women can explore one-on-one, holistic health coaching with Swanstrom, who struggled to find her own healthy balance after she lost her fiancée at age 24. Swanstrom focuses on the whole package with her clients, including their relationships with food, work, family, fitness and themselves.

I really wanted to create a wellness company that took a different approach and worked with women to help them understand that they are perfect and whole exactly as they are. Most women will never hear that from another human being in their entire life, and that makes me really sad. But once that message is reinforced and they can truly embrace it for themselves, a shift will occur. They’ll begin to take care of their health, not because society tells them they should be skinny, but because they believe they deserve to get the most out of life. They’ll find more of a balance and get in-tune with the foods and forms of exercise that work best for their body. More often than not, that won’t be an extreme diet or long hours in the gym.

Clients at Greenheart Wellness will work to achieve personal goals, find more balance in their lives and even receive grocery store tours and in-home cooking lessons. For the cooking lessons, Swanstrom works with mostly plant-based recipes, taking advantage of the freshest foods she can get her hands on. She teaches healthier options to classic comfort foods, such as healthy banana-chocolate pancakes. Even newbie cooks are welcome, as she's happy to demonstrate basic cutting techniques and simple recipes.

Being a successful cook doesn't require fancy tools or special skills, just a willingness to learn.

A healthy amount of exercise is key to our overall well-being, and Swanstrom helps her clients find that healthy balance. For some, that may be forming a fitness plan, but for compulsive exercisers, it could mean less time at the gym. Each approach is 100 percent customized. As a huge yoga advocate, Swanstrom committed to yoga teacher training in an effort to bring the practice into the healing process at Greenheart Wellness.

As a newly founded startup, Greenheart offers its healing services at competitive prices. A one-on-one counseling session costs $95, a grocery store tour, the same and in-home cooking lessons run clients $150. But, after all, your health is priceless.

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