A new "Star Trek Into Darkness" trailer as well as the first "Fast and Furious 6" trailer will be shown during the Super Bowl on Feb. 3. According to a report from Monday night (Jan. 28), these are just two of many new movie trailers that are going to have 30-second spots during the 2013 Super Bowl. This is seen as a great way to create buzz for the upcoming films and get people really excited about what movies are coming to theaters.
Other Super Bowl movie trailers that have been scheduled are "Iron Man 3," "The Lone Ranger," "World War Z," and "Oz: The Great And Powerful." That's quite a lineup of films that will begin hitting theaters this May and these advertisements are certainly going to pack a lot of action into the 30 seconds that they have to sell themselves. The third "Iron Man" film is getting double the time at 60 seconds, though, and "The Lone Ranger" is going to deliver 90 seconds of footage.
While most of the time the Super Bowl commercials are intended to sell beer, cars, and food products, premiering trailers in an effort to create a lot of buzz has become very familiar territory as well. The studios are gambling a lot on these trailers, though, as the estimated cost for a 30-second spot this year is $4 million. Expect the "Star Trek Into Darkness" trailer and the "Fast 6" trailer to be pushed to the internet quite quickly by viewers on Sunday.