Coffee in the morning to wake up, wine at night to wind down.
Not only can you go to Starbucks to get a jolt of java, but you soon will also be able to sip away your stress from work with a glass of wine. Yesterday, the coffee giants announced their plan to expand their menu to include juices, food, and alcohol in an attempt to boost their evening sales.
The new evening menu that begins at 4 p.m. will include truffle mac and cheese, chocolate fondue, chicken skewers, and Chardonnay. While the plan is long-term, 40 locations have already had access to the additions. Starbucks began testing these menu items in about 25 locations throughout Chicago, Atlanta and California in 2012.
Adding libations as an alternative to lattes began in October 2010, when Starbucks decided to include alcohol sales in Seattle. Beer is sold for $5 and wine prices range from $7 to $9. Starbucks has 11,500 locations in the U.S. alone and are expecting to increase their market by $100 billion.