Starbucks has taken the steps to educate its baristas in any field of study its employee chooses. Over half of the 100,000 young people employed at Starbucks don’t have college degrees and Starbucks' CEO and chairman Howard D. Schultz thinks perhaps tuition reimbursement is what the company should have done in the first place.
Starbucks opened in 1971, imagine how many more may have had college degrees if the company did begin the tuition reimbursement program forty years ago.
Starbucks, ASU and other organizations are coming together to create new ways for people to earn college degrees. The catch is Starbucks’ tuition reimbursement program hosts online students. Online classes are great, but I’ve taken one and quite honestly, keeping up with deadlines was a problem. It's not that I was a terribly busy person, but a very unfocused person. Online studying requires a lot more discipline than the classroom. (I have only taken one course online, for the fun of it, not for a degree program.)
What beats the online catch is that ASU's undergrad online program offers many of the same programs offered in the university, including humanities courses like Spanish, Art History, and English lit. Most online degree programs focus on business majors.
ASU also has a wide range of online grad programs to choose as well. It's a great time to apply for fall classes, and it's always a lot more exciting to apply without relying on federal loans.
With green states raising minimum wage to $11/hour, today’s workforce needs to analytically think about the changing workforce. If half of the Starbucks employees don’t have college degrees, then the other 50 percent does, which makes the barista workforce at Starbucks a lot more competitive for high school seniors and those who enter the workforce without demonstrating an interest in higher ed.
Starbucks recognizes clearly that a higher education workforce better serves its customers. Starbucks, quite frankly, serves a well salaried clientele.Time and again, it’s been proven that managers prefer to hire degree holders because college educated employees are better at problem solving and managing professional relationships. In the restaurant business particularly, employers want employees who fully respect consumer buying power, hence guarantee quality customer service and professional courtesy.
In the New York Times, Starbucks CEO Howard D. Schultz said he believes the new tuition reimbursement program will attract “quality” hires.
If you’re interested in the webcast on tuition reimbursement for Starbucks hires check out the webcast at 10:45 am (EST) today or 11:45 cst.
Currently, 135,000 Starbucks employees are eligible for the program whether they stay with Starbucks or not. They need to work 20 hours a week and be fully eligible for admission to Arizona State.
Just a quick side note, any Starbucks employee who doesn’t meet eligibility requirements, community colleges offer remedial match and writing classes that could help bolster entrance exam scores.
Starbucks employees, even part-timers, have health insurance options and stock purchase options. One Starbucks share hovers in the $77 mark. Arizona State University is a top-ranked online degree program with 11,000 students and 40 undergrad majors.
Don't forget, ASU has a variety of undergrad humanities (English, Spanish, and Art History) courses. Starbucks employees in the Tuition Reimbursement program do not have to choose majors that benefit the employer. Humanities students tend to move to the graduate and PhD programs, teach, write books and novels. Education and nursing are popular majors as well, particularly in Arkansas. These programs are also covered in ASU’s online degree program.