During the coffee company's annual meeting in Seattle on Wednesday, CEO Howard Schultz announced that Lady O is partnering with them to create a new addition to the tea selection with Teavana Oprah Chai. USA Today notes that this is Winfrey's first time aligning her personal brand with another product or company's brand.
"None of that felt organic," she told the crowd in Seattle about the numerous promotional proposals she's received over the years. "Starbucks is about nurturing the human spirit. That is my goal in life and what my brand has become." Winfrey, 60, says she drinks tea daily, calling it a "vital part of [her] morning."
"When Howard Schultz offered to have me come into the Starbucks tasting room and create my very own tea blend, I thought that sounded like such a unique opportunity and fun to the tenth power," she said.
Schultz, meanwhile, hopes the new venture will "elevate the tea experience in the same way we did for coffee."
The new tea will reportedly be available at Starbucks and Teavana stores in both the U.S. and Canada and debut on April 29, just in time for Mother's Day (May 11). It is said to contain notes of cinnamon, ginger, cardamom, and cloves. Winfrey plans to give all proceeds she receives from the collaboration to youth education charities, including the Oprah Winfrey Leadership Academy for Girls, which she established in 2007.