With consumers more familiar than ever with today's leading mobile payments solutions from industry heavyweights like PayAnywhere or GoPayment, some of America's largest retail, food, and beverage companies are forging ahead with more aggressive mobile payments and services options.
Starbucks, for example, has something big shaking in mobile today, and we mean that literally.
In the coming days, customers who pay for drinks and food with their iPhones will also be able to tip their baristas via this innovative mobile platform.
So how will a tip be tossed in? A planned app update set for March 19th will deliver a digital tipping option. In short, users will be able to add a tip of anywhere from $.50 to $2 to the baristas.
"Until now, customers using either their mobile phone app or credit or debit cards to pay could not include a tip on their bill," CNN reports. "About 10 million customers have already downloaded the Starbucks app, which accounts for about 11% of in-store purchases."
Making matters even simpler for users, once the app is open, reaching the pay screen only requires a shake of the phone. No longer will Starbucks users have to page through the various menus to reach the bar code.
Starbucks spokeswoman Linda Mills tells CNN that the app is being rolled out to iPhones first with an update for Android phones expected to follow soon.